It’s difficult to predict exactly what consumers will be looking for in cannabis this year, as consumer preferences and trends can change rapidly. However, based on current trends and developments in the industry, it is likely that consumers will be looking for several key things in cannabis products:
- High-quality, lab-tested products: Consumers are becoming increasingly aware of the importance of lab testing when it comes to cannabis products. They will likely be looking for products that have been thoroughly tested for potency, purity, and safety to ensure that they are getting the best possible experience.
- More cannabinoids: The popularity of products with high concentrations of cannabinoids (“minor”, “second generation”, “novel”, terms vary) beyond THC and CBD has been on the rise, and it’s likely that this trend will continue in the coming year. Consumers will be looking for a wide range of products containing cannabinoids like CBG, CBN, THCV, and others.
- Convenient and discreet consumption options: With cannabis becoming more mainstream, consumers will be looking for ways to consume it that are both convenient and discreet. This can include pre-rolled joints, vaporizers, and edibles that are easy to consume on-the-go.
- Personalized and tailor-made experiences: As consumers become more knowledgeable and experienced with cannabis, they will likely be looking for products that can be tailored to their individual needs and preferences. This can include products with specific cannabinoid profiles, terpene blends, or even personalized dosing options.
- Sustainable and environmentally-friendly products: As concerns about the environmental impact of cannabis cultivation continue to grow, consumers will be looking for products that have been produced in a sustainable and environmentally-friendly manner. Businesses that can demonstrate their commitment to sustainability will likely be well-positioned to appeal to these consumers.
- Variety and Innovation: As legalization spreads and the market becomes more competitive, consumers will be looking for new and exciting products, new ways to consume, and new experiences to try. Businesses that can offer a wide range of innovative products will likely be well-positioned to appeal to these consumers.
It’s worth noting that these are predictions based on current trends and can change rapidly, as the cannabis industry is rapidly evolving.
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