What’s On The Mind of Potential CBD Consumers?

What would make people feel more comfortable adopting CBD? While the industry continues to weigh the impact of the latest shake-up by the FDA, potential adopters of CBD among non-users continue to eye the growing multitude of cannabidiol-infused products with interest and trepidation. For example, the warning letters issued in late November caused a stir in the…

The Six Rs Of Product Strategy In Uncertainty

As America confronts a chaotic resurgence of the COVID-19 outbreak, people are desperately seeking indicators of the latest wave abating. The end of the pandemic, while not necessarily near, can at least be better understood today. On May 10, the New York Times ran “How Pandemics End”, a piece relaying the perspective of epidemiologists and…

Keep Your Friends Close, and Your Enemies Closer

When Constellation Brands purchased a 9.9% stake in Canopy Growth, I immediately thought of Michael Corleone and his recognizable quote. True, the cannabis industry hasn’t ordered a hit on the alcohol industry, but it might has well as. According to our recently published The Recreational Cannabis Consumer, 21% of recreational consumers indicate that they have…

When Just One More Is Too Many

Picture yourself standing in your local grocer’s pasta aisle: Behind you, all manner of oils: vegetable, canola, grapeseed, sesame, and peanut. Row after row of olive oils, including extra virgin, cold-pressed, Greek and Italian. You flirted with the idea of picking up a fancy olive oil for tonight’s salad but chose to focus your attention…

Learning Lessons from Troubled Tobacco

(This post originally appeared on Cannabis Business Executive) When the Food and Drug Administration (FDA) declares that use of a product has reached “epidemic proportions,” industries tend to notice. The FDA did just that on Wednesday, September 12, in regards to teenage and minor usage of e-cigarettes manufactured by companies like JUUL and sold by…

2019 Trends for Cannabis: From The Outside

Tis the season again. No, not Danksgiving, Hanukkah, Christmas-light-untangling*, or any other holiday traditions. Trend predictions – issued from all corners – mark the end of the calendar as well. From toys, to fashion, to paint colors, forecasts of hot trends get plenty of play this time of year. In the cannabis industry, much of the…