What’s On The Mind of Potential CBD Consumers?

What would make people feel more comfortable adopting CBD? While the industry continues to weigh the impact of the latest shake-up by the FDA, potential adopters of CBD among non-users continue to eye the growing multitude of cannabidiol-infused products with interest and trepidation. For example, the warning letters issued in late November caused a stir in the…

The Six Rs Of Product Strategy In Uncertainty

As America confronts a chaotic resurgence of the COVID-19 outbreak, people are desperately seeking indicators of the latest wave abating. The end of the pandemic, while not necessarily near, can at least be better understood today. On May 10, the New York Times ran “How Pandemics End”, a piece relaying the perspective of epidemiologists and…