What would make people feel more comfortable adopting CBD? While the industry continues to weigh the impact of the latest shake-up by the FDA, potential adopters of CBD among non-users continue to eye the growing multitude of cannabidiol-infused products with interest and trepidation. For example, the warning letters issued in late November caused a stir in the…
(CLICK HERE TO DOWNLOAD A COPY OF THE CBD CONSUMER EXPERIENCE REPORT REFERENCED BELOW.) Ample data is available on the public’s overall perspective – including users and non-users – toward cannabis. Not much can be found on those interested in cannabis (for adult use or medical purposes) who have yet to try any cannabis products…
According to the Marijuana Business Daily Factbook 2017 report, the number of cannabis growers and manufacturers finished the year at approximately 5,000. That doesn’t even include dispensaries, which is close the same count. Clearly, as more states legalize recreational usage, more players are jumping into the ever expanding pond. Growth, it seems, is inevitable. But we’ve…
…in this world nothing can be said to be certain, except death and taxes.” — BENJAMIN FRANKLIN …and the law of supply and demand. The March primary election presented Illinois with the opportunity to weigh in on legalizing recreational marijuana. Voters responded with a resounding ‘yes’ by a roughly two-thirds majority. While non-binding, the…
How do medical users react to legalizing adult use? In our latest whitepaper, we explore how medical cannabis users have responded to legalizing recreational marijuana. Drawn from our Medical Cannabis User report, the whitepaper delivers data to readers enabling proactive anticipation of issues such as: Change in spending, consumption, and usage habits Reaction to legalization…
With more consumers’ from all demographics entering cannabis on a daily basis, it’s imperative that the industry understand the hows and whys of the edible customer journey. Containing commentary and analysis on: The edibles customer The edibles purchase journey Getting to the right product form, flavor, price, and potency The edibles “non-user” CLICK HERE…
With a double-digit annual growth rate and products available nation-wide, cannabidiol (CBD) presents the cannabis industry with an opening to mainstream consumers and distribution channels, especially nonpsychoactive CBD derived from hemp. With a broad variety of health claims, CBD products give the industry access to a cross-section of consumers using prescription medications and shopping for…
Picture yourself standing in your local grocer’s pasta aisle: Behind you, all manner of oils: vegetable, canola, grapeseed, sesame, and peanut. Row after row of olive oils, including extra virgin, cold-pressed, Greek and Italian. You flirted with the idea of picking up a fancy olive oil for tonight’s salad but chose to focus your attention…
How is it possible that even regular cannabis users can’t come up with a favorite strain when asked? We’re talking users who identify as flower or vaping superfans in states with a legal adult use market. Nearly a third (30%) of those who prefer vaping or smoking and use at least multiple times per week…
Yes, you read that correctly. Were the first to address this issue? Hardly. Does the following merit another look in light of the growing interest in DIY edibles? Absolutely. At least we certainly think so. Read on and let us know what you think. Stay safe and be well. – Mike The cannabis industry knows…