What would make people feel more comfortable adopting CBD? While the industry continues to weigh the impact of the latest shake-up by the FDA, potential adopters of CBD among non-users continue to eye the growing multitude of cannabidiol-infused products with interest and trepidation. For example, the warning letters issued in late November caused a stir in the…
As America confronts a chaotic resurgence of the COVID-19 outbreak, people are desperately seeking indicators of the latest wave abating. The end of the pandemic, while not necessarily near, can at least be better understood today. On May 10, the New York Times ran “How Pandemics End”, a piece relaying the perspective of epidemiologists and…
2021 threatens to deliver another year of turmoil, characterized by further lockdowns, social distancing, and an ongoing threat to health, daily routines, and financial security on a global scale – any one of which would be ample cause to lose sleep. Dubbed by some as ‘Coronasomnia’, observers have found evidence of sleep disorders occurring around…
Looking at two recent entrants in the drinks category of the cannabis consumer market demonstrates how cannabis brands can take a premium position. Cannabis beverages outperformed the overall market from 2018-2020 (according to data from Headset), a trend likely to continue due to the overall growth in edibles, and other factors such as subtle shifts…
On a recent trip to visit family, my mother-in-law dusted off (literally) some classic toys from storage. How she still had a trove of gently used toys from the ‘70s and ‘80s is something of a mystery. Apparently, she had been waiting for just the right moment. (A recent inventory of my mother’s basement turned…
(CLICK HERE TO DOWNLOAD A COPY OF THE CBD CONSUMER EXPERIENCE REPORT REFERENCED BELOW.) Ample data is available on the public’s overall perspective – including users and non-users – toward cannabis. Not much can be found on those interested in cannabis (for adult use or medical purposes) who have yet to try any cannabis products…
Companies can make better decisions, consumers stand the benefit because they see that companies are talking to To gauge the impact of the COVID-19 crisis and accompanying wave of “stay at home” orders, numerous market analysts have authored assessments for the cannabis industry. Following an initial surge, when will spending level off? What will be…
“Everyone’s better served when there’s solid information.” On the power of insights and analytics and the opportunity in the cannabis industry Companies can make better decisions, consumers stand the benefit because they see that companies are talking to them about what they care about. And what we try to do is just bring that point…
By Melissa Vonder Haar on Dec. 09, 2021 CHICAGO — A new report from cannabis market research agency High Yield Insights demonstrates a large opportunity in capturing what the group calls “CBD newbies.” Titled U.S. CBD Consumer Insights 2021: The New CBD Consumer, the report identifies 23% of the current CBD (cannabidiol) market as falling…
According to the Marijuana Business Daily Factbook 2017 report, the number of cannabis growers and manufacturers finished the year at approximately 5,000. That doesn’t even include dispensaries, which is close the same count. Clearly, as more states legalize recreational usage, more players are jumping into the ever expanding pond. Growth, it seems, is inevitable. But we’ve…