As America confronts a chaotic resurgence of the COVID-19 outbreak, people are desperately seeking indicators of the latest wave abating. The end of the pandemic, while not necessarily near, can at least be better understood today. On May 10, the New York Times ran “How Pandemics End”, a piece relaying the perspective of epidemiologists and…
Looking at two recent entrants in the drinks category of the cannabis consumer market demonstrates how cannabis brands can take a premium position. Cannabis beverages outperformed the overall market from 2018-2020 (according to data from Headset), a trend likely to continue due to the overall growth in edibles, and other factors such as subtle shifts…
On a recent trip to visit family, my mother-in-law dusted off (literally) some classic toys from storage. How she still had a trove of gently used toys from the ‘70s and ‘80s is something of a mystery. Apparently, she had been waiting for just the right moment. (A recent inventory of my mother’s basement turned…
Companies can make better decisions, consumers stand the benefit because they see that companies are talking to To gauge the impact of the COVID-19 crisis and accompanying wave of “stay at home” orders, numerous market analysts have authored assessments for the cannabis industry. Following an initial surge, when will spending level off? What will be…
According to the Marijuana Business Daily Factbook 2017 report, the number of cannabis growers and manufacturers finished the year at approximately 5,000. That doesn’t even include dispensaries, which is close the same count. Clearly, as more states legalize recreational usage, more players are jumping into the ever expanding pond. Growth, it seems, is inevitable. But we’ve…
With a double-digit annual growth rate and products available nation-wide, cannabidiol (CBD) presents the cannabis industry with an opening to mainstream consumers and distribution channels, especially nonpsychoactive CBD derived from hemp. With a broad variety of health claims, CBD products give the industry access to a cross-section of consumers using prescription medications and shopping for…
Without giving it more than a second, answer this question: What is your favorite brand? For many of you, a few recognizable names are coming to the fore: Apple, Amazon, Tesla, Patagonia. Whatever company that you thought of, chances are images of the company also populated your thoughts—almost assuredly their logos and their products. But…
Tis the season again. No, not Danksgiving, Hanukkah, Christmas-light-untangling*, or any other holiday traditions. Trend predictions – issued from all corners – mark the end of the calendar as well. From toys, to fashion, to paint colors, forecasts of hot trends get plenty of play this time of year. In the cannabis industry, much of the…
(For information on The CBD Consumer Experience report referenced below, sign up here.) As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies cultivating and…
THE CBD CONSUMER IS NOT HOMOGENOUS When we speak with cannabis users, we like to dig a bit deeper beyond favored strains, go-to brands, and such. So when we polled 1500 CBD consumers, we were interested to find out much more than their thoughts on CBD. We wanted to know – beyond being a “CBD…