Showing all 6 results
Look closely at America’s non-alcoholic CBD drinks consumers from a fresh perspective. Take a deep dive into their usage, behavior, and attitudes. Explore market opportunities among existing consumers and leverage insights to align with the consumers of tomorrow. The third installment of the 2021 CBD Consumer Insights library delves into one of the most compelling sectors of the consumer CBD market: non-alcoholic beverages
An in-depth look at America’s CBD supplements consumers. Take a deep dive into their usage, behavior, and attitudes, explore market opportunities among existing consumers, and learn how to convert interested non-users into new customers. The report provides granular data across all major formats including capsules, gummies, oils and tinctures, sprays, and sublingual strips. The report examines where these products fit not just in the CBD but within the wider CPG/FMCG space of health and wellness.
A closer look at America’s topical CBD consumers. A deep dive into their usage, behavior, and attitudes. Explore market opportunities among existing consumers and learn how to convert interested non users into new customers.
The Newbies report focuses on the highest-growth segment in the CBD market: consumers adopting CBD for the first time. A unique look at this dynamic consumer segment focuses exclusively on consumers engaging within six months. Who are they? What products do they use? What are their prevailing attitudes and behaviors? “Newbies” is the first in a series of reports that map the complete customer journey, enabling readers to identify accelerated growth.
Across nearly 20 pages, the CBD in Sleep Issues report addresses the following research objectives: challenging the assumptions and insights drawn from old research, questioning the status quo of consumer understanding for a seemingly well-understood market, defining current and prospective CBD “sleep treaters” and identifying the key triggers for adoption, and evaluating growth drivers and obstacles for the category, opportunities in new form factors, and including the impact of Covid-19.
Across 20 pages, the Exercise Recovery report explores a niche, fast-growth trend in CBD: emerging demand for CBD as an exercise recovery solution. The report addresses a range of following research objectives, such as defining current and prospective CBD exercise recovery consumers and identifying the key triggers for adoption and evaluating growth drivers and obstacles for the category including the impact of Covid-19.