CBD Consumer Insights 2021 – The Supplements Category

$499.00

An in-depth look at America’s CBD supplements consumers. Take a deep dive into their usage, behavior, and attitudes, explore market opportunities among existing consumers, and learn how to convert interested non-users into new customers. The report provides granular data across all major formats including capsules, gummies, oils and tinctures, sprays, and sublingual strips. The report examines where these products fit not just in the CBD but within the wider CPG/FMCG space of health and wellness.

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Description

High Yield Insights has conducted the industry’s largest and most robust study on CBD consumers including former users, today’s consumers, and potential future consumers. Over 35,000 US adults responded to the most rigorous and methodologically sound online survey fielded since the outbreak of Covid-19. The resulting analysis and insights are now available to clients via the US CBD Consumer Insights 2021 series of reports.

The report includes an analysis of growth sources including custom consumer segments such as:

  • Newbies

  • Extenders

  • Winbacks

All analysis has been conducted and generated by High Yield Senior Consultants, professionals with 20+ years of cannabis, retail, and the CPG/FMCG industry specializing in consumer insights, trend spotting, data mining and analytics, and bespoke research for Fortune 500 customers.

The scale of the study enabled High Yield to collect granular data on each major category of CBD products including detailed questions on each format. For the CBD supplements report, respondents include:

  • “Current” users of CBD supplements: 2,650

  • “Potential” users defined as those who know of and expressed interest in trying, CBD supplements: 685

  • “Former” users who have tried CBD supplements but no longer use: 533

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