Description
Dig deep into robust consumer data to understand current and target consumers leveraging data specific to the Topicals category.
Create growth opportunities by consumer profile.
Shed light on consumer preferences for specific formats including:
- Body and facial skincare products
- Bath, soap, and shower products
- Rubs, salves, and balm products
- Understand the impact of existing health conditions on the frequency of use by format type.
- Predict the fastest growing demographic in the topical CBD sector.
- Understand the different usage and attitudes by demographic groups in terms of gender, life stage, income, geography, and social media usage.
- Identify mass-market opportunities for name brands to expand with CBD.
