CBD Consumer Trends 2021 – Newbies

$99.00

The Newbies report focuses on the highest-growth segment in the CBD market: consumers adopting CBD for the first time. A unique look at this dynamic consumer segment focuses exclusively on consumers engaging within six months. Who are they? What products do they use? What are their prevailing attitudes and behaviors? “Newbies” is the first in a series of reports that map the complete customer journey, enabling readers to identify accelerated growth.

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Description

Each and every year, new users are finding their way into the CBD market, which continues to develop stronger brands and product concepts that continue to align with mainstream CPG products. This report isolates consumers who have purchased CBD for the very first time in the last 6 months. We put ‘CBD Newbies’ under the spotlight to reveal:

  • Exactly who they are and what their habits and preference look like,

  • Newbies’ view on brand awareness and brand loyalty,

  • and the tension between responsible sourcing, sustainability, and efficacy.

The “clean slate” that is the CBD Newbie holds implications for both the small CBD frontrunner companies and those multinationals waiting in the wings.

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