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The Newbies report focuses on the highest-growth segment in the CBD market: consumers adopting CBD for the first time. A unique look at this dynamic consumer segment focuses exclusively on consumers engaging within six months. Who are they? What products do they use? What are their prevailing attitudes and behaviors? “Newbies” is the first in a series of reports that map the complete customer journey, enabling readers to identify accelerated growth.
Across nearly 20 pages, the CBD in Sleep Issues report addresses the following research objectives: challenging the assumptions and insights drawn from old research, questioning the status quo of consumer understanding for a seemingly well-understood market, defining current and prospective CBD “sleep treaters” and identifying the key triggers for adoption, and evaluating growth drivers and obstacles for the category, opportunities in new form factors, and including the impact of Covid-19.
Across 20 pages, the Exercise Recovery report explores a niche, fast-growth trend in CBD: emerging demand for CBD as an exercise recovery solution. The report addresses a range of following research objectives, such as defining current and prospective CBD exercise recovery consumers and identifying the key triggers for adoption and evaluating growth drivers and obstacles for the category including the impact of Covid-19.