An in-depth look at America’s CBD supplements consumers. Take a deep dive into their usage, behavior, and attitudes, explore market opportunities among existing consumers, and learn how to convert interested non-users into new customers. The report provides granular data across all major formats including capsules, gummies, oils and tinctures, sprays, and sublingual strips. The report examines where these products fit not just in the CBD but within the wider CPG/FMCG space of health and wellness.