For contributors to cannabis industry thought leadership often appearing under ‘Advertising, Marketing, & PR’ covering any topic other than the outbreak of vaping-related sickness nationwide would be tone deaf. The issue has demanded attention from the industry for some time but developments continue to unfold, some as recent as Monday of this week. We have surveyed the landscape of…
Q&A with Mike Luce, Co-Founder High Yield Insights (Read the full article here.) What went well and what was a struggle? In developing consumer insights studies, we pay careful attention to how we engage with participants. Recruiting relevant consumers to participate can be challenging to master for any work in cannabis. That’s especially true for…
(Read the full article on “POINTS: THE BLOG OF THE ALCOHOL & DRUGS HISTORY SOCIETY” here.) Americans are consumed by fads in food, drink, and wellness. We swing from one subject of fascination to another: antioxidants, açai, resveratrol, fat free, healthy fats, active cultures, spiked seltzers, organic, biodynamic, anything free range, you name it. Yet…
For consumers seeking the many positive purported benefits of the suddenly fashionable cannabis compound, there’s little easily-accessible information. Worse yet, we may be witnessing an explosion of misunderstanding and misinformation as an epidemic of lung injuries continues across the US. Poisoned by black market products, nearly a thousand people have fallen ill across the country.…
Buffet, ICP, and leadership in a crisis The headline is admittedly misleading. If I truly knew which direction we – as a nation and as an industry – were headed, I would be fielding calls from Warren Buffett. Suffice it to say, that is not happening. However, there are indicators we can watch and trends…
Consumer products companies specializing in hemp-derived cannabidiol (CBD) have been responding to unabated consumer demand by expanding distribution, seeking new mainstream channels to reach consumers. Mainstream stores from Walgreens to DSW Shoes to big-box grocery now stock CBD products, from a few SKUs to an entire store-within-a-store. CBD’s unabated popularity among consumers has generated increased…
Taking a page from the e-commerce giant Alibaba, which runs massive sales annually on November 11 (or 11.11) for the unofficial Chinese shopping holiday Singles’ Day, the rewards app Shopkick recently announced a new “10.10 Shopping Festival”. Consumers buying from direct-to-consumer and retail brands through the Shopkick app collect rewards points in the form of…
Research conducted by High Yield Insights between September and October 2020 found that 33% of Americans are interested in trying hemp-derived CBD and a further 7% have never heard about it but would like to learn more. High Yield Insights has identified two key market developments that could attract new users to the burgeoning CBD…
The latest consumer research from High Yield Insights has found that almost one in four CBD users entered the category in the last 6 months. This is equivalent to 9 million new users. In addition, more than one in three longer-term CBD users (an estimated 13.4 million adults) tried at least one new product format during this…
Within hours of the Inauguration Day ceremonies, the National Alliance on Mental Illness (NAMI) issued a press release calling for the Biden administration to help Americans struggling with mental health issues exacerbated or brought on by pandemic. In NAMI’s words, the pandemic has brought about a surge in “mental health, substance abuse, and suicide challenges”.…