Cannabis-infused balms, lotions, and oils are reaching an increasingly diverse audience. While we all refer to the category broadly as “topicals”, innovations in formulation, application, and delivery have resulted in an interesting array of products available to consumers. For example, THC-free topicals can be found in CBD stores, and dispensaries offer a range of formulations,…
Tis the season again. No, not Danksgiving, Hanukkah, Christmas-light-untangling*, or any other holiday traditions. Trend predictions – issued from all corners – mark the end of the calendar as well. From toys, to fashion, to paint colors, forecasts of hot trends get plenty of play this time of year. In the cannabis industry, much of the…
The 2018 MJBizCon show’s attendance numbers prove it; there has never been more interest in the cannabis market than there is at this moment. And with new states and markets coming online soon, in various permutations of legality, a cannabis-hostile U.S. Attorney General ousted, and increased favorable press coverage around all things CBD, it’s clear…
(For information on The CBD Consumer Experience report referenced below, sign up here.) As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies cultivating and…
(For information on The CBD Consumer Experience report referenced below, sign up here.) When we collected feedback on purchase drivers from medical and adult use cannabis consumers in 2018, we noted some intuitive and not-so-obvious patterns. Those who think of cannabis as a wellness solution were much more likely to check CBD contents, for example.…
WHEN DENVER VOTERS APPROVED INITIATIVE 301 EARLIER THIS MONTH, THEY COULDN’T HAVE KNOWN THAT THEIR VOTES MAY HAVE IMPACTED THE FUTURE OF CANNABIS LEGALIZATION. For those who are unfamiliar, Initiative 301 essentially decriminalizes psychedelic mushrooms. While it does not make legal these mushrooms, it does make them a low priority for law enforcement and prohibit…
WHEN THE FOOD AND DRUG ADMINISTRATION (FDA) FINALLY HELD ITS FIRST PUBLIC HEARING ON CBD AT THE END OF MAY, THE FOCUS SEEMED OFF. It was at times a “get your popcorn ready” hearing when lawyers promised new future lawsuits, while sobering at others when hearing from people whose lives have been greatly improved by…
THE CBD CONSUMER IS NOT HOMOGENOUS When we speak with cannabis users, we like to dig a bit deeper beyond favored strains, go-to brands, and such. So when we polled 1500 CBD consumers, we were interested to find out much more than their thoughts on CBD. We wanted to know – beyond being a “CBD…
As we round our way into the remaining weeks of summer, with rising temperatures and dew points still expected for many across the country, it’s a good time to revisit a cannabis format that is typically overlooked in the edibles category: beverages. Specifically, non-alcoholic beverages infused with THC or CBD or both. When we looked…
(Download a complimentary copy of the report referenced below here.) CBD consumers buy from a wide range of online and brick-and-mortar stores. To date, consumers have been shopping brand websites (31%), online retailers (24%), and natural foods stores (21%), plus cannabis dispensaries (31%). But we’ve reached a pivot point. Many convenience stores have embraced CBD…