…in this world nothing can be said to be certain, except death and taxes.” — BENJAMIN FRANKLIN …and the law of supply and demand. The March primary election presented Illinois with the opportunity to weigh in on legalizing recreational marijuana. Voters responded with a resounding ‘yes’ by a roughly two-thirds majority. While non-binding, the…
How do medical users react to legalizing adult use? In our latest whitepaper, we explore how medical cannabis users have responded to legalizing recreational marijuana. Drawn from our Medical Cannabis User report, the whitepaper delivers data to readers enabling proactive anticipation of issues such as: Change in spending, consumption, and usage habits Reaction to legalization…
With more consumers’ from all demographics entering cannabis on a daily basis, it’s imperative that the industry understand the hows and whys of the edible customer journey. Containing commentary and analysis on: The edibles customer The edibles purchase journey Getting to the right product form, flavor, price, and potency The edibles “non-user” CLICK HERE…
With a double-digit annual growth rate and products available nation-wide, cannabidiol (CBD) presents the cannabis industry with an opening to mainstream consumers and distribution channels, especially nonpsychoactive CBD derived from hemp. With a broad variety of health claims, CBD products give the industry access to a cross-section of consumers using prescription medications and shopping for…
Without giving it more than a second, answer this question: What is your favorite brand? For many of you, a few recognizable names are coming to the fore: Apple, Amazon, Tesla, Patagonia. Whatever company that you thought of, chances are images of the company also populated your thoughts—almost assuredly their logos and their products. But…
Picture yourself standing in your local grocer’s pasta aisle: Behind you, all manner of oils: vegetable, canola, grapeseed, sesame, and peanut. Row after row of olive oils, including extra virgin, cold-pressed, Greek and Italian. You flirted with the idea of picking up a fancy olive oil for tonight’s salad but chose to focus your attention…
How is it possible that even regular cannabis users can’t come up with a favorite strain when asked? We’re talking users who identify as flower or vaping superfans in states with a legal adult use market. Nearly a third (30%) of those who prefer vaping or smoking and use at least multiple times per week…
(This post originally appeared on Cannabis Business Executive) That is a verbatim quote from a participant in our 2018 study on consumers who use cannabis for medical purposes. In addition to what might be broadly described as customer service, he also cited word-of-mouth recommendations and atmosphere as among the key factors in play when he…
(This post originally appeared on Cannabis Business Executive) When the Food and Drug Administration (FDA) declares that use of a product has reached “epidemic proportions,” industries tend to notice. The FDA did just that on Wednesday, September 12, in regards to teenage and minor usage of e-cigarettes manufactured by companies like JUUL and sold by…
Yes, you read that correctly. Were the first to address this issue? Hardly. Does the following merit another look in light of the growing interest in DIY edibles? Absolutely. At least we certainly think so. Read on and let us know what you think. Stay safe and be well. – Mike The cannabis industry knows…