Consumers use CBD for relief from a wide range of health and wellness challenges. Anxiety, sleeplessness, pain, and stress top the list for many. Some use CBD to treat aching muscles and sore joints following exercise. When asked in a 2021 cannabis consumer insights survey, 12% of CBD consumers called out using CBD as an…
Companies can make better decisions, consumers stand the benefit because they see that companies are talking to To gauge the impact of the COVID-19 crisis and accompanying wave of “stay at home” orders, numerous market analysts have authored assessments for the cannabis industry. Following an initial surge, when will spending level off? What will be…
When Constellation Brands purchased a 9.9% stake in Canopy Growth, I immediately thought of Michael Corleone and his recognizable quote. True, the cannabis industry hasn’t ordered a hit on the alcohol industry, but it might has well as. According to our recently published The Recreational Cannabis Consumer, 21% of recreational consumers indicate that they have…
Picture yourself standing in your local grocer’s pasta aisle: Behind you, all manner of oils: vegetable, canola, grapeseed, sesame, and peanut. Row after row of olive oils, including extra virgin, cold-pressed, Greek and Italian. You flirted with the idea of picking up a fancy olive oil for tonight’s salad but chose to focus your attention…
Yes, you read that correctly. Were the first to address this issue? Hardly. Does the following merit another look in light of the growing interest in DIY edibles? Absolutely. At least we certainly think so. Read on and let us know what you think. Stay safe and be well. – Mike The cannabis industry knows…
(For information on The CBD Consumer Experience report referenced below, sign up here.) As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies cultivating and…
(Download a complimentary copy of the report referenced below here.) CBD consumers buy from a wide range of online and brick-and-mortar stores. To date, consumers have been shopping brand websites (31%), online retailers (24%), and natural foods stores (21%), plus cannabis dispensaries (31%). But we’ve reached a pivot point. Many convenience stores have embraced CBD…
Consumer products companies specializing in hemp-derived cannabidiol (CBD) have been responding to unabated consumer demand by expanding distribution, seeking new mainstream channels to reach consumers. Mainstream stores from Walgreens to DSW Shoes to big-box grocery now stock CBD products, from a few SKUs to an entire store-within-a-store. CBD’s unabated popularity among consumers has generated increased…