The lack of research due to prohibition has led to uncertainty about the onset time of cannabis edibles. Brands like Wana Quick have launched fast-acting products, but the norm is still a warning of a 2-hour delay on the package. This lag time is a problem that needs to be solved if the edible market…
According to the Marijuana Business Daily Factbook 2017 report, the number of cannabis growers and manufacturers finished the year at approximately 5,000. That doesn’t even include dispensaries, which is close the same count. Clearly, as more states legalize recreational usage, more players are jumping into the ever expanding pond. Growth, it seems, is inevitable. But we’ve…
When Constellation Brands purchased a 9.9% stake in Canopy Growth, I immediately thought of Michael Corleone and his recognizable quote. True, the cannabis industry hasn’t ordered a hit on the alcohol industry, but it might has well as. According to our recently published The Recreational Cannabis Consumer, 21% of recreational consumers indicate that they have…
With more consumers’ from all demographics entering cannabis on a daily basis, it’s imperative that the industry understand the hows and whys of the edible customer journey. Containing commentary and analysis on: The edibles customer The edibles purchase journey Getting to the right product form, flavor, price, and potency The edibles “non-user” CLICK HERE…