The 2018 MJBizCon show’s attendance numbers prove it; there has never been more interest in the cannabis market than there is at this moment. And with new states and markets coming online soon, in various permutations of legality, a cannabis-hostile U.S. Attorney General ousted, and increased favorable press coverage around all things CBD, it’s clear…
(For information on The CBD Consumer Experience report referenced below, sign up here.) As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies cultivating and…
(For information on The CBD Consumer Experience report referenced below, sign up here.) When we collected feedback on purchase drivers from medical and adult use cannabis consumers in 2018, we noted some intuitive and not-so-obvious patterns. Those who think of cannabis as a wellness solution were much more likely to check CBD contents, for example.…
WHEN THE FOOD AND DRUG ADMINISTRATION (FDA) FINALLY HELD ITS FIRST PUBLIC HEARING ON CBD AT THE END OF MAY, THE FOCUS SEEMED OFF. It was at times a “get your popcorn ready” hearing when lawyers promised new future lawsuits, while sobering at others when hearing from people whose lives have been greatly improved by…
THE CBD CONSUMER IS NOT HOMOGENOUS When we speak with cannabis users, we like to dig a bit deeper beyond favored strains, go-to brands, and such. So when we polled 1500 CBD consumers, we were interested to find out much more than their thoughts on CBD. We wanted to know – beyond being a “CBD…
For consumers seeking the many positive purported benefits of the suddenly fashionable cannabis compound, there’s little easily-accessible information. Worse yet, we may be witnessing an explosion of misunderstanding and misinformation as an epidemic of lung injuries continues across the US. Poisoned by black market products, nearly a thousand people have fallen ill across the country.…