Consumers use CBD for relief from a wide range of health and wellness challenges. Anxiety, sleeplessness, pain, and stress top the list for many. Some use CBD to treat aching muscles and sore joints following exercise. When asked in a 2021 cannabis consumer insights survey, 12% of CBD consumers called out using CBD as an…
(CLICK HERE TO DOWNLOAD A COPY OF THE CBD CONSUMER EXPERIENCE REPORT REFERENCED BELOW.) Ample data is available on the public’s overall perspective – including users and non-users – toward cannabis. Not much can be found on those interested in cannabis (for adult use or medical purposes) who have yet to try any cannabis products…
One of the consequences of adult use legalization and expansion of medical marijuana programs in multiple states has been the growth of product manufacturers with consumer-facing brand names. Names like Nativ, Kiva, Wana, Cresco, etc. However, as noted in High Yield Insights’ Adult Use Cannabis Consumer and forthcoming Medical Cannabis User reports, only 13% of…
How do medical users react to legalizing adult use? In our latest whitepaper, we explore how medical cannabis users have responded to legalizing recreational marijuana. Drawn from our Medical Cannabis User report, the whitepaper delivers data to readers enabling proactive anticipation of issues such as: Change in spending, consumption, and usage habits Reaction to legalization…
With more consumers’ from all demographics entering cannabis on a daily basis, it’s imperative that the industry understand the hows and whys of the edible customer journey. Containing commentary and analysis on: The edibles customer The edibles purchase journey Getting to the right product form, flavor, price, and potency The edibles “non-user” CLICK HERE…
Without giving it more than a second, answer this question: What is your favorite brand? For many of you, a few recognizable names are coming to the fore: Apple, Amazon, Tesla, Patagonia. Whatever company that you thought of, chances are images of the company also populated your thoughts—almost assuredly their logos and their products. But…
Picture yourself standing in your local grocer’s pasta aisle: Behind you, all manner of oils: vegetable, canola, grapeseed, sesame, and peanut. Row after row of olive oils, including extra virgin, cold-pressed, Greek and Italian. You flirted with the idea of picking up a fancy olive oil for tonight’s salad but chose to focus your attention…
How is it possible that even regular cannabis users can’t come up with a favorite strain when asked? We’re talking users who identify as flower or vaping superfans in states with a legal adult use market. Nearly a third (30%) of those who prefer vaping or smoking and use at least multiple times per week…
Cannabis-infused balms, lotions, and oils are reaching an increasingly diverse audience. While we all refer to the category broadly as “topicals”, innovations in formulation, application, and delivery have resulted in an interesting array of products available to consumers. For example, THC-free topicals can be found in CBD stores, and dispensaries offer a range of formulations,…
Tis the season again. No, not Danksgiving, Hanukkah, Christmas-light-untangling*, or any other holiday traditions. Trend predictions – issued from all corners – mark the end of the calendar as well. From toys, to fashion, to paint colors, forecasts of hot trends get plenty of play this time of year. In the cannabis industry, much of the…