Research conducted by High Yield Insights between September and October 2020 found that 33% of Americans are interested in trying hemp-derived CBD and a further 7% have never heard about it but would like to learn more. High Yield Insights has identified two key market developments that could attract new users to the burgeoning CBD…
The latest consumer research from High Yield Insights has found that almost one in four CBD users entered the category in the last 6 months. This is equivalent to 9 million new users. In addition, more than one in three longer-term CBD users (an estimated 13.4 million adults) tried at least one new product format during this…
Within hours of the Inauguration Day ceremonies, the National Alliance on Mental Illness (NAMI) issued a press release calling for the Biden administration to help Americans struggling with mental health issues exacerbated or brought on by pandemic. In NAMI’s words, the pandemic has brought about a surge in “mental health, substance abuse, and suicide challenges”.…
Early in the CBD boom, the cannabinoid could be found in anything. Store-bought infused guacamole might have been the most egregious example of stretching the potential of CBD until it breaks. That said, the proliferation of DIY guacamole recipes made with CBD oil suggests there is something at work. But buying a plastic tub of…