One of the consequences of adult use legalization and expansion of medical marijuana programs in multiple states has been the growth of product manufacturers with consumer-facing brand names. Names like Nativ, Kiva, Wana, Cresco, etc. However, as noted in High Yield Insights’ Adult Use Cannabis Consumer and forthcoming Medical Cannabis User reports, only 13% of…
…in this world nothing can be said to be certain, except death and taxes.” — BENJAMIN FRANKLIN …and the law of supply and demand. The March primary election presented Illinois with the opportunity to weigh in on legalizing recreational marijuana. Voters responded with a resounding ‘yes’ by a roughly two-thirds majority. While non-binding, the…
How do medical users react to legalizing adult use? In our latest whitepaper, we explore how medical cannabis users have responded to legalizing recreational marijuana. Drawn from our Medical Cannabis User report, the whitepaper delivers data to readers enabling proactive anticipation of issues such as: Change in spending, consumption, and usage habits Reaction to legalization…
With a double-digit annual growth rate and products available nation-wide, cannabidiol (CBD) presents the cannabis industry with an opening to mainstream consumers and distribution channels, especially nonpsychoactive CBD derived from hemp. With a broad variety of health claims, CBD products give the industry access to a cross-section of consumers using prescription medications and shopping for…
Without giving it more than a second, answer this question: What is your favorite brand? For many of you, a few recognizable names are coming to the fore: Apple, Amazon, Tesla, Patagonia. Whatever company that you thought of, chances are images of the company also populated your thoughts—almost assuredly their logos and their products. But…
Picture yourself standing in your local grocer’s pasta aisle: Behind you, all manner of oils: vegetable, canola, grapeseed, sesame, and peanut. Row after row of olive oils, including extra virgin, cold-pressed, Greek and Italian. You flirted with the idea of picking up a fancy olive oil for tonight’s salad but chose to focus your attention…
How is it possible that even regular cannabis users can’t come up with a favorite strain when asked? We’re talking users who identify as flower or vaping superfans in states with a legal adult use market. Nearly a third (30%) of those who prefer vaping or smoking and use at least multiple times per week…
(This post originally appeared on Cannabis Business Executive) When the Food and Drug Administration (FDA) declares that use of a product has reached “epidemic proportions,” industries tend to notice. The FDA did just that on Wednesday, September 12, in regards to teenage and minor usage of e-cigarettes manufactured by companies like JUUL and sold by…
Yes, you read that correctly. Were the first to address this issue? Hardly. Does the following merit another look in light of the growing interest in DIY edibles? Absolutely. At least we certainly think so. Read on and let us know what you think. Stay safe and be well. – Mike The cannabis industry knows…
Cannabis-infused balms, lotions, and oils are reaching an increasingly diverse audience. While we all refer to the category broadly as “topicals”, innovations in formulation, application, and delivery have resulted in an interesting array of products available to consumers. For example, THC-free topicals can be found in CBD stores, and dispensaries offer a range of formulations,…