DESPITE A PANDEMIC-RELATED SALES SLOWDOWN, THIS EMERGING CATEGORY IS STILL RIPE FOR GROWTH
Today’s users of topical and ingestible forms of CBD are largely women, outpacing male and nonbinary users by two to one. Those who say they would consider taking CBD name stress, anxiety and pain relief as top reasons to give it a try. Perhaps one of the most effective ways to introduce new customers to CBD is to point them toward CBD-infused gummies. Why? High Yield Insights data suggests that six in 10 new CBD customers try CBD gummies before delving into other forms of CBD.
Product Segmentation Growth
Increasingly, product segmentation will attempt to address specific needs such as stress, anxiety and pain relief. This may prove difficult for manufacturers, however, due to regulations restricting the use of health claims. Scientific research currently supports the use of CBD to combat a variety of ailments and conditions, including sleep disorders, inflammation, seizures, IBD/IBS, and dozens of other conditions. The body of available research evaluating the safety and efficacy of CBD is expected to grow rapidly to keep pace with industry and consumer interest in it.
