Chicago – A diverse group of younger and more affluent consumers are beginning to prefer CBD beverages for socializing and on-the-go relief of anxiety, insomnia, and depression, according to cannabis market research firm High Yield Insights in an October 2020 survey of over 4,000 CBD users including 1,200 CBD beverage users.
The results found CBD drinks users are younger (62% being Gen Z or Millennials), affluent (33% having household income over $100,000), with a significant portion of the sample (60%) having adopted CBD since the outbreak of the coronavirus pandemic in the United States. CBD beverages users are much more likely than CBD users overall to use infused drinks to alleviate nausea and for exercise recovery. They also express more openness to household brands entering the CBD market.
