Read the entire article on The Food Dive site.
Dive Brief:
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A study conducted by High Yield Insights, a market research firm focused on the cannabis market, found that 40% of U.S. consumers age 21 and older would try CBD.
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The study surveyed 2,000 adults in total, and 1,500 reported using CBD products in the previous three months. For the surveyed consumers who expressed interest in CBD, 64% are 35 or older, 56% are female and 79% have college experience.
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Of those surveyed, ease of access and unbiased research on the substance were the primary motivators that enticed consumers to try CBD.
Dive Insight:
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The High Yield Insights study points specifically to those who are very interested in the multiple benefits of CBD: highly educated women in their mid-30s. Capturing this demographic is incredibly powerful because they often make purchase decisions for all members of their households, which could take CBD from fad to mainstay.
