Mike Luce has over 20 years of experience developing solutions for executives seeking to understand and action opportunities in the CPG/FMCG market. Luce co-founded High Yield Insights in 2018 to bring his passion for consumer insights and analytics to the cannabis industry.

Mike has previously led engagements with leading consumer brands, including Procter & Gamble, PepsiCo and General Mills, and retailers such as Wal-Mart and Kroger. He is frequently sought out for his perspective, appearing in Forbes, The Wall Street Journal, and Marijuana Business Daily among numerous others.

Mike earned his MBA from the University of Chicago’s Booth School of Business and a bachelor’s degree at Loyola University of Chicago.