FAMILIAR FORMATS ATTRACT NEW AND SEASONED CBD CONSUMERS ALIKE
In terms of customer acquisition, 2020 was a groundbreaking year for the CBD industry: As consumers looked for ways to cope with anxiety, sleep troubles and more amid the stress of the pandemic, plenty turned to CBD—many for the first time.
According to High Yield Insights, one in four CBD users entered the category within a six-month span between spring and fall 2020, totaling about 9 million new users. Experienced consumers branched out during this time, too, with one in three longer-term CBD users (an estimated 13.4 million adults) trying at least one new product format during this time.
