NATIONAL REPORT — In the past six months, 15 percent of adults aged 21 and older have consumed CBD products, according to BDS Analytics, but the percentage of those interested in CBD is much higher.
Around 40 percent of U.S. adults aged 21 and older indicate a willingness to explore CBD under the right conditions, according to the findings of The CBD Consumer Experience study by High Yield Insights, which surveyed current, potential, former and non-users.
The majority of potential CBD users are from states where cannabis is already legal. As more states legalize cannabis, these numbers are expected to grow even larger.
“We asked current and potential users if they would be more likely to consume more CBD or at all under different conditions, and cannabis being federally legal was a big driver,” Mike Luce co-founder of High Yield Insights, told Convenience Store News. “In our survey, 31 percent said they would be more likely to use more, and 29 percent said they would be more likely to try if cannabis was federally legalized.”
Additionally, 32 percent of current CBD users said they would be more likely to purchase from a grocery, drug or convenience store than a cannabis dispensary.
“There are already c-store distributors carrying products, and some CBD brands are allowing retailers to go directly through them,” Luce said, explaining that 65 percent of current CBD users are open to big, well-known brands offering CBD products. However, many major manufacturers are still waiting to see what the FDA will rule regarding ingestible CBD products.
