By Melissa Vonder Haar on Jan. 06, 2022
CHICAGO — For some time, convenience retailers have touted the promise of CBD-infused beverages, despite the segment remaining a very small piece of overall CBD (cannabidiol) product sales. Mike Luce, the co-founder of High Yield Insights, a Chicago-based cannabis research firm, says he understands the appeal for retailers and consumers alike.
“When I think about CBD, I always look at form and function,” he told CSP Daily News. “Beverages are a very accessible form. A trend I’m seeing is more and more functional ingredients: antioxidants, vitamins, etc. Beverages are calling out a number of things; CBD can be one more positive.”
Extensive consumer survey data conducted by High Yield Insights provides additional support for why CBD beverages are likely to rise in coming years.
Here are five takeaways from that data …
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