FAMILIAR FORMATS ATTRACT NEW AND SEASONED CBD CONSUMERS ALIKE In terms of customer acquisition, 2020 was a groundbreaking year for the CBD industry: As consumers looked for ways to cope with anxiety, sleep troubles and more amid the stress of the pandemic, plenty turned to CBD—many for the first time. According to High Yield Insights,…
DESPITE A PANDEMIC-RELATED SALES SLOWDOWN, THIS EMERGING CATEGORY IS STILL RIPE FOR GROWTH Today’s users of topical and ingestible forms of CBD are largely women, outpacing male and nonbinary users by two to one. Those who say they would consider taking CBD name stress, anxiety and pain relief as top reasons to give it a…
Many cannabis industry officials believe THC beverages could be a huge driver of growth in the coming years, particularly if companies can convince alcohol imbibers that they can be a healthier alternative. But as Paul’s recent deep dive into the market documented, that theory of consumer behavior is so far largely unproven. But what about the market…
Share of CBD consumers who drink CBD beverages jumped from 17% to 29% and nearly half of those drinkers lean toward socially conscious and sustainable brands. By Thomas Mulloy | August 26, 2021 New data from cannabis market research firm High Yield Insights reveals that consumers of CBD beverages care far more about issues such as sustainability than…
While product popularity continues to shift, C-stores are still primed to benefit from this category By Tammy Mastroberte | September 2021 While CBD laws are still not standardized nationwide, consumer products derived from hemp became legal as part of the 2018 version of the U.S. Farm Bill, and 2019 saw explosive growth of the category. At…
CBD.market, an education-focused online CBD products store, predicts that 2021 will see substantial growth in the number of newcomers entering the CBD market. As the number of CBD consumers continues to increase, so will the demand for a wide variety of products, necessitating the need for more online retailers. Press Release More Consumers Discover…
Despite CBD’s popularity and increasing ubiquitousness, questions still linger regarding the safety and long-term impact of using hemp and cannabis-derived substance. Since hemp is now legal and CBD is becoming more mainstream, the FDA has come under pressure to clarify its stance on the ingredient so manufacturers eager to capitalize on the growing demand can…
By Melissa Vonder Haar on Jan. 06, 2022 CHICAGO — For some time, convenience retailers have touted the promise of CBD-infused beverages, despite the segment remaining a very small piece of overall CBD (cannabidiol) product sales. Mike Luce, the co-founder of High Yield Insights, a Chicago-based cannabis research firm, says he understands the appeal for…
Despite CBD’s popularity and increasing ubiquitousness, questions still linger regarding the safety and long-term impact of using hemp and cannabis-derived substance. Why CBD gummies? Gummies appeal to a critical segment of CBD customers: new CBD users. According to High Yield Insights, a Chicago-based consumer data research firm. Their research found that six in 10 new…
By Melissa Vonder Haar on Dec. 09, 2021 CHICAGO — A new report from cannabis market research agency High Yield Insights demonstrates a large opportunity in capturing what the group calls “CBD newbies.” Titled U.S. CBD Consumer Insights 2021: The New CBD Consumer, the report identifies 23% of the current CBD (cannabidiol) market as falling…