How is it possible that even regular cannabis users can’t come up with a favorite strain when asked? We’re talking users who identify as flower or vaping superfans in states with a legal adult use market. Nearly a third (30%) of those who prefer vaping or smoking and use at least multiple times per week…
(This post originally appeared on Cannabis Business Executive) That is a verbatim quote from a participant in our 2018 study on consumers who use cannabis for medical purposes. In addition to what might be broadly described as customer service, he also cited word-of-mouth recommendations and atmosphere as among the key factors in play when he…
(This post originally appeared on Cannabis Business Executive) When the Food and Drug Administration (FDA) declares that use of a product has reached “epidemic proportions,” industries tend to notice. The FDA did just that on Wednesday, September 12, in regards to teenage and minor usage of e-cigarettes manufactured by companies like JUUL and sold by…
Yes, you read that correctly. Were the first to address this issue? Hardly. Does the following merit another look in light of the growing interest in DIY edibles? Absolutely. At least we certainly think so. Read on and let us know what you think. Stay safe and be well. – Mike The cannabis industry knows…
Cannabis-infused balms, lotions, and oils are reaching an increasingly diverse audience. While we all refer to the category broadly as “topicals”, innovations in formulation, application, and delivery have resulted in an interesting array of products available to consumers. For example, THC-free topicals can be found in CBD stores, and dispensaries offer a range of formulations,…
Tis the season again. No, not Danksgiving, Hanukkah, Christmas-light-untangling*, or any other holiday traditions. Trend predictions – issued from all corners – mark the end of the calendar as well. From toys, to fashion, to paint colors, forecasts of hot trends get plenty of play this time of year. In the cannabis industry, much of the…
The 2018 MJBizCon show’s attendance numbers prove it; there has never been more interest in the cannabis market than there is at this moment. And with new states and markets coming online soon, in various permutations of legality, a cannabis-hostile U.S. Attorney General ousted, and increased favorable press coverage around all things CBD, it’s clear…
(For information on The CBD Consumer Experience report referenced below, sign up here.) As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies cultivating and…
(For information on The CBD Consumer Experience report referenced below, sign up here.) When we collected feedback on purchase drivers from medical and adult use cannabis consumers in 2018, we noted some intuitive and not-so-obvious patterns. Those who think of cannabis as a wellness solution were much more likely to check CBD contents, for example.…
WHEN DENVER VOTERS APPROVED INITIATIVE 301 EARLIER THIS MONTH, THEY COULDN’T HAVE KNOWN THAT THEIR VOTES MAY HAVE IMPACTED THE FUTURE OF CANNABIS LEGALIZATION. For those who are unfamiliar, Initiative 301 essentially decriminalizes psychedelic mushrooms. While it does not make legal these mushrooms, it does make them a low priority for law enforcement and prohibit…