By Melissa Vonder Haar on Dec. 09, 2021 CHICAGO — A new report from cannabis market research agency High Yield Insights demonstrates a large opportunity in capturing what the group calls “CBD newbies.” Titled U.S. CBD Consumer Insights 2021: The New CBD Consumer, the report identifies 23% of the current CBD (cannabidiol) market as falling…
According to the Marijuana Business Daily Factbook 2017 report, the number of cannabis growers and manufacturers finished the year at approximately 5,000. That doesn’t even include dispensaries, which is close the same count. Clearly, as more states legalize recreational usage, more players are jumping into the ever expanding pond. Growth, it seems, is inevitable. But we’ve…
When Constellation Brands purchased a 9.9% stake in Canopy Growth, I immediately thought of Michael Corleone and his recognizable quote. True, the cannabis industry hasn’t ordered a hit on the alcohol industry, but it might has well as. According to our recently published The Recreational Cannabis Consumer, 21% of recreational consumers indicate that they have…
One of the consequences of adult use legalization and expansion of medical marijuana programs in multiple states has been the growth of product manufacturers with consumer-facing brand names. Names like Nativ, Kiva, Wana, Cresco, etc. However, as noted in High Yield Insights’ Adult Use Cannabis Consumer and forthcoming Medical Cannabis User reports, only 13% of…
…in this world nothing can be said to be certain, except death and taxes.” — BENJAMIN FRANKLIN …and the law of supply and demand. The March primary election presented Illinois with the opportunity to weigh in on legalizing recreational marijuana. Voters responded with a resounding ‘yes’ by a roughly two-thirds majority. While non-binding, the…
How do medical users react to legalizing adult use? In our latest whitepaper, we explore how medical cannabis users have responded to legalizing recreational marijuana. Drawn from our Medical Cannabis User report, the whitepaper delivers data to readers enabling proactive anticipation of issues such as: Change in spending, consumption, and usage habits Reaction to legalization…
With more consumers’ from all demographics entering cannabis on a daily basis, it’s imperative that the industry understand the hows and whys of the edible customer journey. Containing commentary and analysis on: The edibles customer The edibles purchase journey Getting to the right product form, flavor, price, and potency The edibles “non-user” CLICK HERE…
With a double-digit annual growth rate and products available nation-wide, cannabidiol (CBD) presents the cannabis industry with an opening to mainstream consumers and distribution channels, especially nonpsychoactive CBD derived from hemp. With a broad variety of health claims, CBD products give the industry access to a cross-section of consumers using prescription medications and shopping for…
Without giving it more than a second, answer this question: What is your favorite brand? For many of you, a few recognizable names are coming to the fore: Apple, Amazon, Tesla, Patagonia. Whatever company that you thought of, chances are images of the company also populated your thoughts—almost assuredly their logos and their products. But…
Picture yourself standing in your local grocer’s pasta aisle: Behind you, all manner of oils: vegetable, canola, grapeseed, sesame, and peanut. Row after row of olive oils, including extra virgin, cold-pressed, Greek and Italian. You flirted with the idea of picking up a fancy olive oil for tonight’s salad but chose to focus your attention…