Looking at two recent entrants in the drinks category of the cannabis consumer market demonstrates how cannabis brands can take a premium position. Cannabis beverages outperformed the overall market from 2018-2020 (according to data from Headset), a trend likely to continue due to the overall growth in edibles, and other factors such as subtle shifts…
On a recent trip to visit family, my mother-in-law dusted off (literally) some classic toys from storage. How she still had a trove of gently used toys from the ‘70s and ‘80s is something of a mystery. Apparently, she had been waiting for just the right moment. (A recent inventory of my mother’s basement turned…
September adult use sales in Illinois surpassed $120M as $1B mark nears with YTD sales up 131% versus the same period last year. The Illinois cannabis market is booming. Adult-use sales alone have exceeded $100M for the seventh month running, and the state is set to eclipse $1B in adult-use sales by year’s end. “Out-of-state…
Is delta-8 legal? (…or delta-10? delta-7? delta-10? THC-O-acetate?) Should cannabis brands foray into the isomers market*? We first looked at these and other questions back in March when the delta-8 “trend” picked up enough momentum to draw attention from many, many corners. The sidebar below contains an updated cross-section of recent press and analysis along…
(CLICK HERE TO DOWNLOAD A COPY OF THE CBD CONSUMER EXPERIENCE REPORT REFERENCED BELOW.) Ample data is available on the public’s overall perspective – including users and non-users – toward cannabis. Not much can be found on those interested in cannabis (for adult use or medical purposes) who have yet to try any cannabis products…
As the year winds down, trend-spotters clamor for attention by declaring The Next Big Thing, be it augmented reality, urban agriculture, “cancel culture”, or mango lassi. This relates to a timely question for cannabis professionals: where should thought leaders look for inspiration outside the industry? Getting tracked into a myopic view of the industry is…
Companies can make better decisions, consumers stand the benefit because they see that companies are talking to To gauge the impact of the COVID-19 crisis and accompanying wave of “stay at home” orders, numerous market analysts have authored assessments for the cannabis industry. Following an initial surge, when will spending level off? What will be…
“Everyone’s better served when there’s solid information.” On the power of insights and analytics and the opportunity in the cannabis industry Companies can make better decisions, consumers stand the benefit because they see that companies are talking to them about what they care about. And what we try to do is just bring that point…
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