“Everyone’s better served when there’s solid information.”
On the power of insights and analytics and the opportunity in the cannabis industry
Companies can make better decisions, consumers stand the benefit because they see that companies are talking to them about what they care about. And what we try to do is just bring that point of view to the conversation about the industry within the industry. And it’s been a tremendous ride.
We’ve tried really, really hard to develop approaches and methodologies that aren’t just picked up from one segment like food and beverage and dropped into cannabis. I don’t think you can do that. In starting High Yield, we crashed around, frankly, just trying to figure out how to best go about it. I don’t think we’ve cracked it yet by any means, but I think we’re pretty good.
Read the transcript and listen to the entire podcast on Medical Secrets.
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