Share of CBD consumers who drink CBD beverages jumped from 17% to 29% and nearly half of those drinkers lean toward socially conscious and sustainable brands.
By Thomas Mulloy | August 26, 2021
New data from cannabis market research firm High Yield Insights reveals that consumers of CBD beverages care far more about issues such as sustainability than most adults, with 41% of CBD drinkers reporting a preference for sustainable brands compared to 21% of the general U.S. population aged 21 and over.
Similarly, 40% of CBD beverage drinkers have a better opinion of socially conscious brands, while only 18% of the general population report the same, according to High Yield’s U.S. CBD Consumer Insights 2021 – The Non-Alcoholic Drinks Category report.
The report draws from a survey of over 35,000 U.S. adults of whom more than 4,000 are current CBD users, including more than 1,200 consumers of non-alcoholic (NA) CBD drinks.
The findings also show more CBD consumers are turning to CBD drinks. An earlier study conducted by High Yield Insights found that 17% of CBD users in spring 2019 reported drinking beverages infused with CBD. The data shows 29% of CBD consumers now drink CBD beverages with some frequency in the latest study.
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