THE CBD CONSUMER IS NOT HOMOGENOUS When we speak with cannabis users, we like to dig a bit deeper beyond favored strains, go-to brands, and such. So when we polled 1500 CBD consumers, we were interested to find out much more than their thoughts on CBD. We wanted to know – beyond being a “CBD…
As we round our way into the remaining weeks of summer, with rising temperatures and dew points still expected for many across the country, it’s a good time to revisit a cannabis format that is typically overlooked in the edibles category: beverages. Specifically, non-alcoholic beverages infused with THC or CBD or both. When we looked…
(Download a complimentary copy of the report referenced below here.) CBD consumers buy from a wide range of online and brick-and-mortar stores. To date, consumers have been shopping brand websites (31%), online retailers (24%), and natural foods stores (21%), plus cannabis dispensaries (31%). But we’ve reached a pivot point. Many convenience stores have embraced CBD…
For contributors to cannabis industry thought leadership often appearing under ‘Advertising, Marketing, & PR’ covering any topic other than the outbreak of vaping-related sickness nationwide would be tone deaf. The issue has demanded attention from the industry for some time but developments continue to unfold, some as recent as Monday of this week. We have surveyed the landscape of…
Q&A with Mike Luce, Co-Founder High Yield Insights (Read the full article here.) What went well and what was a struggle? In developing consumer insights studies, we pay careful attention to how we engage with participants. Recruiting relevant consumers to participate can be challenging to master for any work in cannabis. That’s especially true for…
(Read the full article on “POINTS: THE BLOG OF THE ALCOHOL & DRUGS HISTORY SOCIETY” here.) Americans are consumed by fads in food, drink, and wellness. We swing from one subject of fascination to another: antioxidants, açai, resveratrol, fat free, healthy fats, active cultures, spiked seltzers, organic, biodynamic, anything free range, you name it. Yet…