For consumers seeking the many positive purported benefits of the suddenly fashionable cannabis compound, there’s little easily-accessible information. Worse yet, we may be witnessing an explosion of misunderstanding and misinformation as an epidemic of lung injuries continues across the US. Poisoned by black market products, nearly a thousand people have fallen ill across the country.…
Buffet, ICP, and leadership in a crisis The headline is admittedly misleading. If I truly knew which direction we – as a nation and as an industry – were headed, I would be fielding calls from Warren Buffett. Suffice it to say, that is not happening. However, there are indicators we can watch and trends…
Consumer products companies specializing in hemp-derived cannabidiol (CBD) have been responding to unabated consumer demand by expanding distribution, seeking new mainstream channels to reach consumers. Mainstream stores from Walgreens to DSW Shoes to big-box grocery now stock CBD products, from a few SKUs to an entire store-within-a-store. CBD’s unabated popularity among consumers has generated increased…
Taking a page from the e-commerce giant Alibaba, which runs massive sales annually on November 11 (or 11.11) for the unofficial Chinese shopping holiday Singles’ Day, the rewards app Shopkick recently announced a new “10.10 Shopping Festival”. Consumers buying from direct-to-consumer and retail brands through the Shopkick app collect rewards points in the form of…
Research conducted by High Yield Insights between September and October 2020 found that 33% of Americans are interested in trying hemp-derived CBD and a further 7% have never heard about it but would like to learn more. High Yield Insights has identified two key market developments that could attract new users to the burgeoning CBD…
The latest consumer research from High Yield Insights has found that almost one in four CBD users entered the category in the last 6 months. This is equivalent to 9 million new users. In addition, more than one in three longer-term CBD users (an estimated 13.4 million adults) tried at least one new product format during this…
Within hours of the Inauguration Day ceremonies, the National Alliance on Mental Illness (NAMI) issued a press release calling for the Biden administration to help Americans struggling with mental health issues exacerbated or brought on by pandemic. In NAMI’s words, the pandemic has brought about a surge in “mental health, substance abuse, and suicide challenges”.…
This article explores the impact that the pandemic has had on men in particular and what that might mean for the CBD industry. In September and October 2020, High Yield Insights ran a national study on consumer lifestyles, the impact of Covid-19, and an in-depth questionnaire on CBD usage. Nearly 13,500 men aged 21+ in…
Early in the CBD boom, the cannabinoid could be found in anything. Store-bought infused guacamole might have been the most egregious example of stretching the potential of CBD until it breaks. That said, the proliferation of DIY guacamole recipes made with CBD oil suggests there is something at work. But buying a plastic tub of…