Ample data is available on the public’s overall perspective – including users and non-users – toward cannabis. Not much can be found on those interested in cannabis (for adult use or medical purposes) who have yet to try any cannabis products at all. In this case, we sought out feedback from potential users. Specifically, we looked to…
WHEN DENVER VOTERS APPROVED INITIATIVE 301 EARLIER THIS MONTH, THEY COULDN’T HAVE KNOWN THAT THEIR VOTES MAY HAVE IMPACTED THE FUTURE OF CANNABIS LEGALIZATION. For those who are unfamiliar, Initiative 301 essentially decriminalizes psychedelic mushrooms. While it does not make legal these mushrooms, it does make them a low priority for law enforcement and prohibit…
PROCEED WITH CAUTION The CBD sector’s approach to regulation can make market size estimation complicated, too. Although CBD was legalized at the federal level through the 2018 Farm Bill, each state has its own specific rules regarding production, processing and sales of hemp-derived CBD products. In fact, currently X states bar sales of CBD products…
Consumer products companies specializing in hemp-derived cannabidiol (CBD) have been responding to unabated consumer demand by expanding distribution, seeking new mainstream channels to reach consumers. Mainstream stores from Walgreens to DSW Shoes to big-box grocery now stock CBD products, from a few SKUs to an entire store-within-a-store. CBD’s unabated popularity among consumers has generated increased…
Big food-and-drink companies are slowing work on products containing cannabidiol after regulators sounded a note of caution, making space for smaller players to capture more of the budding market.
Almost one in four US CBD consumers have started using CBD in the last six months, equivalent to nine million users, while over one in three longer-term CBD users sampled at least one new product during this time.
Many cannabis industry officials believe THC beverages could be a huge driver of growth in the coming years, particularly if companies can convince alcohol imbibers that they can be a healthier alternative.
Over 20% of CBD users consuming alcoholic beverages less frequently, according to a new study by cannabis consumer insights consultants.
Chicago – A diverse group of younger and more affluent consumers are beginning to prefer CBD beverages for socializing and on-the-go relief of anxiety, insomnia, and depression, according to cannabis market research firm High Yield Insights in an October 2020 survey of over 4,000 CBD users including 1,200 CBD beverage users.
“Who Is Buying CBD Products?” – Forbes.com